Spine surgeon surpasses $100,000 in philanthropy working with “On-Belay”
In December, Dr. John Hicks, a spine surgeon in Hendersonville, NC, learned that he had just surpassed $100,000 in financial support of his favorite non-profits simply by doing the work he was already doing as a surgeon.
“I heard about On-Belay from a colleague at a meeting. He was passionate about the effects he had seen in his community. I thought it was interesting but doubted the significance of the impact. I tried the model and now I know the impact On-Belay has: Massive. Proceeds from the medical devices that benefit my patients are returned to non profit organizations to improve our community and our world. While the patient is experiencing less pain and improved mobility; the Boys and Girls Club, Scouting, Churches, and other community groups are more able to improve our community for all of us.” -Dr. John M. Hicks, MD, FAAOS
Dr. Hicks is also an important part of the On-Belay Medical Missions team serving Mulago Hospital in Kampala, Uganda. The surgeons teach residents and work alongside their spine team performing complex spine procedures. The team’s motto: “Fix the pump, don’t just bring water.”
On-Belay Medical is a supplier of medical devices that are used in spine surgeries. Dr. Hicks utilizes the devices provided by On-Belay in the surgeries he performs when he feels they benefit the needs of his patients most.
The company is unique in the medical device industry. On-Belay provides Dr. Hicks an expansive supply of medical devices that he gets to choose from without being sold. However, that is not what makes them the most unique.
During surgery, Dr. Hicks is supported by representation with compensation in line with the other support members of his clinic staff and surgical team. (e.g., Nurses, surgical assist, scrub tech, x-ray tech, etc.) However, that is not what makes On-Belay the most unique.
What makes the company most unique is their Key Performance Index. On-Belay measures itself first by the monthly philanthropic impact the company creates. This is accomplished via a new business model in the industry that better fits Dr. Hicks goals as a citizen and surgeon.
“Business is the most powerful agent for positive change on the planet. But it’s not business as we know it today. It is fundamentally and profoundly different. It is business redesigned.” -Adam Lowery, co-founder, method
Dr. Hicks is a South Carolina native and graduated from Davidson College with a Bachelor of Science in chemistry. He received his medical degree cum laude from the University of South Carolina School of Medicine. He completed his residency in orthopedic surgery at the renowned Campbell Clinic in Memphis, TN. Dr. Hicks pursued further training in complex spinal surgery through a combined orthopedic and neurosurgical fellowship at University of Virginia, Charlottesville, VA.
When he isn’t working, Dr. Hicks enjoys spending time with his family, cycling, whitewater kayaking, and exploring Western North Carolina.